Our Team – The Wiggins Agency

Our Team

Same road,
different drivers.

Our mission is to provide exceptional marketing and advertising strategies which are both professional and effective.


Don L. Wiggins is the owner & general manager of The Wiggins Agency. He has been in the business of advertising and marketing for over 45 years. Along with attending school in broadcasting at Delta College, Michigan, UNLV Las Vegas and sales and marketing at Dale Carnegie, Wiggins has been awarded the Key to the City of Flint, Michigan and recognized as one of approximately 10 African-American radio station owners in America, as well as the first African-American radio announcer to do a telethon for 72 hours for Sickle Cell Anemia. Don has managed major broadcast companies like Cumulus, Clear Channel, iHeartMedia, NBC Television, and FOX Television. His experience in the business has led him to lead multiple branding campaigns worth over millions of dollars. He is a husband, father and grandfather of a loving family. “With God on your side, ANYTHING is possible; that’s why we get results.”

Alfred Haywood, III, Sr., Account Executive with The Wiggins Agency, is passionate about marketing and assuring each client is satisfied and fulfilled with the desired outcomes. Originally from Boston Massachusetts, Al is a single dad, and grandfather with over 30 years business knowledge and experience running several family-owned entities. His earned degree is in Biblical Studies.
While working at Clear Channel (now I Heart Medial) for WDAS-FM radio in Philadelphia, he met Don Wiggins which began a business partnership that led his transition to South Florida. Al is known as a person who knows how to make it happen. Al states, “I have learned to blend my business background with my spiritual gifts to glorify God and in doing so I bring success to all of my endeavors. “Grateful for his Boston roots, he says I’m originally from Boston Massachusetts so don’t ask to me to “park the car in Harvard yard.” (Smile)
‘What lies behind us and what lies before us are tiny matters compared to what lies within us.’ Ralph Waldo Emerson

Fredrick Custard has been in the digital design business for over 10 years. As an Art major and a background in digital communication, he strives on detail and precision. He was raised in a Christian home; both his grandfather and father are pastors, so he has a spirit of excellence; especially when it comes to glorifying God. “It really bothers me when something isn’t done right” he says. His mission in life is to help people walk into their destiny and he does this by utilizing the gifts and skills he’s been given. “Allow me to help you reach your full potential.”